Vol. 5 Presenter: Ava Shije
Presenting
Crafting Your Company’s Positioning Strategy
Ava Shije manages online presence by helping businesses share their stories online. She believes in value positioning strategy for each company to determine the messaging to attract ideal customer groups.
She will share how business leaders should decide their positioning strategy when launching their companies and evaluate their approach every few years to account for changes in their offerings, different competitors and evolving consumer demographics.
bio
Owner of Zenbox Marketing, Ava Shije has been helping people tell their stories online–marketing galleries, artists, social-impact businesses and medical practices, taking a goal-oriented approach to drive measurable results.